The Mistake of Designing Programs Without Listening to the Community

The most common mistake: design from what we believe, not from what it is

Many social projects are born of good intent, but fail because they were designed without first asking the community what it needs, how it lives and what solutions it considers feasible.

Listening is not an optional step:
is the heart of the design of any action or program of integral transformation.

What happens when we don't listen

• We create programs that nobody uses. 
• We offer solutions that do not solve the real problem. 
• We double the efforts of other organizations. 
• We waste time, resources and energy. 
• We lose credibility with the community. 

How to Listen strategically

1. Interviews one by one. 
2. Focus groups. 
3. Field observation. 
4. Mapping of local actors. 
5. Essential questions. 

The community is not a beneficiary, it is a protagonist

A program designed without community is weak.
A program designed WITH the community is sustainable.

Remember

The first step in transforming a territory is to listen.
At SIGUE Network we accompany you to design programs that are born of the reality and purpose of the community.

contacto@siguenetwork.org

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